Kfc ‘ add hope’ case study kfc’ s ‘ add hope’ campaign collects donations in- store to fund meals for undernourished children. consumers say that they’ re more likely to buy from kfc because of add hope, which contributes to kfc being voted a top brand in south africa ( where the add hope campaign started). kfc’ s entry in india• kfc was the first fast food multinational to enter india, after the economic liberalization policy of the indian govt. • kfc received permission to open 30 new outlets across the country & opened first fast food outlet in bangalore in june 1995 by targeting upper middle class population. kfc formulated a first- of- its- kind digital strategy using digital video to create an emotive experience inviting south africans to virtually meet some of the children who benefit from the “ add hope” r2 contributions. virtual reality ( vr) ads augmented reality ( ar) ads 360° video ads are new in digital media marketing. case study on kentucky fried chicken( kfc) submitted by: submitted to: marketing manish singh shekhawat mr. vikas kumawat 12ebkee056 2. introduction kfc is based in louisville kentucky, is the world’ s most popular chicken restaurant chain. founded by colonel harland sanders in in the early 1930s by cooking & serving food for hungry travelers. kfc corporation kentucky, based in louisville is the world’ s most popular chicken restaurant chain. it primarily sells chicken specializing in original recipe® , kentucky grilled chickenâ„ ¢ , honey bbq wings, extra crispy®, original recipe strips with home- style sides freshly made chicken sandwiches.
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in relation to kfc strategic marketing played a comprehensive role in their business success. the marketing strategy of kfc identifies the strengths of their products.
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kentucky fried chicken - one of the most known fast food chains in the world started in the early 1930’ s by kernel sanders in the southern usa as a small franchise operation. colonel sanders has become a well known personality throughout thousands of kfc restaurants world wide.